Cosmetics
My credo: expertise and flexibility for a project that reflects your image.
Do you have a cosmetics project? It's bound to be just like you: unique. At Home Cosmétiques, I offer you tailor-made support.
- Full service: from idea to completion, we work closely together to bring your project to life.
- A la carte support: have you mastered certain aspects? Benefit from one-off support on key points.
Want to offer unique products that take care of you?
Creating your own brand is a wonderful adventure, but it's also a path full of obstacles. Between the technical aspects and the regulatory constraints, the dream can quickly turn into a nightmare.
On the strength of my experience, I support you at every stage of your project
Do you want to develop natural and/or organic cosmetics?
Face and hand creams, solid or liquid soaps, body milks, lip balms, solid shampoos, bubble baths... To help you avoid getting lost in the infinite possibilities open to you, I help you to :
- Sourcing ingredients (natural, eco-responsible...) that meet your specifications and correspond to your values and those of your customers.
- Look for sophisticated packaging to showcase your products.
- Develop unique and effective formulas that meet the needs of your target audience.
- Carry out mandatory analyses to guarantee the safety and efficacy of your products.
- Compile a complete regulatory file for the marketing of your products (safety reports, CPNP declaration, labelling, etc.).
Home Cosmetics...
As every story is different, I can offer you completely personalised support: in a pack or à la carte, you'll find all the information you need to make the right decision. full description of my services so that together we can bring your products to life.
Contact me and let's start writing your brand story today.
Design
Innovation
Expertise
La
Beauty
Natural
FAQ
Who is my target audience?
- Independent cosmetics brands,
- Pharmacies and parapharmacies,
- Beauty salons (hairdressers and beauticians),
- Distributors,
- Brands of natural products for the home,
- Chains of boutiques or independent shops that want to include a range of cosmetics or home products on their shelves.
- Producers of raw materials (such as Olive Oil, Essential Oils...) who wish to use them in the manufacture of their own range of cosmetic products.
How do I choose my target audience as a cosmetics brand?
The term "target" refers to a profile of customers for whom an offer is intended. This target must be large enough to generate the expected sales. It is possible for a single brand to have several types of target as long as its offers are tailored to each of them.
Market research will enable you to define your target as accurately as possible from the outset, and also to analyse the competition in terms of the products you will be offering for sale on the market.
The creation of a "Persona" is judicious because it is a representation of your "typical customer" and gives him a human reality by attributing to him a name, an age, a sex, a family status, a mode and a style of life...
The people who will become your target will be those who have a characteristic or need in common with your offer(s).
Which ingredients are best suited to my products?
To begin with, it is essential to define your positioning in relation to the competition by carrying out a market study beforehand, as this will enable you to define the types of product to be marketed.
Then there's the question of which ingredients to choose for your formula. It's vital that you have the right support. Someone with the necessary skills in the field of cosmetics will be a valuable ally in guiding you through this choice.
However, your product will need to be effective and in line with the claims you make on the packaging.
How can I differentiate myself from other cosmetics brands on the market?
To stand out in today's cosmetics sector is above all to put the human face behind a product.
It is of course essential to have an added value or brand concept when creating a cosmetics brand. This can involve various aspects, such as marketing, the concept, the packaging or the product itself.
But above all, you have to be able to explain the 'soul' of your own brand. Why and how did you come to create your products? What values do you convey through your products? What commitments do you make to your customers by offering them your products?
Humanising your products will create a close relationship with your customers and prospects.
What are the current regulations governing the manufacture and sale of cosmetics?
When a cosmetics brand decides to market its products, it must comply with EC regulation 1223/2009 in force throughout Europe, and produce a Product Information Dossier (PIF) for each of the formulas it develops, containing a Safety Report and related analyses.